More In Every Drive

Brand Re-alignment

When Volkswagen Fleet needed to reposition their brand and help drive vehicle sales, we revved our engines and got to work. It started with a brand positioning statement to support the VW Fleets values proposition. Next, a more streamlined and informative website. To increase web traffic, a Direct Mailer invited viewers to “test drive” the new site. Last, supporting print and digital ads brought the campaign home.