The craft beer industry has become more and more competitive. Craft beer drinkers tend to “hop” from brand to brand, so we worked on developing consumer loyalty. A brand that is as unique and as engaging as the product itself starts with the right name. FRANK, was borrowed from the founders’ no-nonsense grandfather- a relationship most of us can relate to. We created a storytelling brand. A brand with personality. From the package design to the copywriting, FRANK branding is clean, crisp, and straight to the point. Stay crafty!