Straight Up Beer!

New Brand Development

The craft beer industry has become more and more competitive. Craft beer drinkers tend to “hop” from brand to brand, so we worked on developing consumer loyalty. A brand that is as unique and as engaging as the product itself starts with the right name. FRANK, was borrowed from the founders’ no-nonsense grandfather- a relationship most of us can relate to. We created a storytelling brand. A brand with personality. From the package design to the copywriting, FRANK branding is clean, crisp, and straight to the point. Stay crafty!